STALZONE is a free-to-play PvPvE extraction shooter MMO from EXBO, set inside a persistent, anomaly-filled Chernobyl Exclusion Zone. Players move through faction territories, fight for loot, and progress through a 50+ hour cinematic story, all while keeping their permanent progression without the inventory wipes common to traditional extraction shooters.

For this campaign, the opportunity was bigger than simply putting the game in front of gaming audiences. STALZONE sits at the intersection of extraction shooters, survival, MMO progression, open-world exploration, and sandbox chaos, giving different creators completely different reasons to introduce it to their viewers.

Across 7 creators, the campaign generated 2,118,000 total views.

Below are a few integration teardowns looking at how different creators brought STALZONE into their own content, why those placements worked, and what gaming brands can take from them.

Selling the world and the progression, not just the firefights

Why the creator fit:
Floydson's long-form gaming content gives games room to breathe. His audience is accustomed to following progression, survival, exploration, and the stories that emerge from actually spending time inside a game.

That makes STALZONE's persistent MMO structure especially relevant.

The angle that made it work: 

STALZONE doesn't force players to start from scratch every time. You can build up your character and gear for the long haul, even while keeping the thrill and the risk of losing loot during a tough run.

That creates a useful bridge between the stakes of an extraction shooter and the long-term investment of an MMO.

Why it worked:
For audiences interested in longer gaming journeys, explaining what players are building toward can be more compelling than simply showing another gunfight.

Actionable takeaway for brands:
Don't automatically lead with the loudest feature. Sometimes the strongest selling point is the system that gives everything else meaning.

Letting a chaotic game live inside chaotic gaming content

Why the creator fit:
Waligug's content is personality-led, comedic, and built around the unpredictable things that happen while playing games. STALZONE naturally produces those moments through player encounters, PvPvE combat, exploration, and the constant possibility that a run can go sideways.

Why it felt native:
We didn't need to turn the creator into a product presenter. Because the game is naturally chaotic, it fit seamlessly into their usual style. Instead of interrupting the video with a scripted ad, the game’s world, combat, and unpredictable encounters just became more fuel for the jokes.

Why it worked:
Gaming integrations become much easier to watch when viewers are still getting the thing they clicked for: the creator.

Actionable takeaway for brands:
When personality is the product, don't write around it. Give creators enough freedom for your game to become fuel for their usual content.

2,118,000 views across 7 creators.

The campaign was built around a curated group of gaming creators rather than treating gaming audiences as one giant category. STALZONE has enough depth to speak to shooter players, survival fans, MMO audiences, sandbox players, and viewers who primarily watch gaming for entertainment.

Creator selection went beyond "gaming."
The goal was to find creators whose existing content gave STALZONE a believable place to appear. The game needed to fit the creator before the integration could fit the video.

We didn't force a single script on everyone.
Instead, we gave creators the freedom to focus on the parts of STALZONE that actually resonated with their viewers. For some, that meant highlighting the intense PvPvE combat; for others, it was all about the progression, the survival elements, or just the weird, immersive world of the Zone.

The collaboration stayed flexible.
Damir and the EXBO team were highly cooperative throughout the campaign, giving creators and our team room to develop integrations while providing constructive feedback when it could strengthen the work.

Feedback was collaborative, not restrictive.
That balance helped protect what made each creator's content work while still making sure the game was represented clearly and effectively.

The result was a campaign that reached 2.1M+ viewers without requiring seven creators to make seven versions of the same ad, and a partnership we're excited to build on again.